Ad Man: Everyone knows we need more butts in seats this season.
Boss: Absolutely.
Ad Man: Which is why I propose an in-your-face ad campaign. In-you-face advertising for in-your-face-hockey.
The ad man brings up an ad on the projector screen.
Ad Man: “If Only Your Chances of Scoring Were This Good.”
Boss: Hmmm.
Ad Man: In you face!
Boss: So what you’re saying is that the LA Kings are going to score a lot…
Ad Man: Exactly.
Boss: And that people will wish they were as good as the LA Kings…
Ad Man: Not likely!
Boss: But they’re not as good as the LA Kings…
Ad Man: Duh!
Boss: Excuse me?
Ad Man: (coughs) Yes, that’s the idea sir. Guys can’t “score” like the LA Kings.
Boss: So, what you’re really saying is, “Hey, you’re horrible with women. So how about some LA Kings hockey?
Ad Man: Uhhhhhhh… fuck.
Boss: What did you just say?
Ad Man: Uh… I said, uh, fuck. Wait, no. Shit! Aw fuck. Dammit.
Boss: Calm down. I like it. Virgins got money since they aren’t buying condoms. Print ‘em up.
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