Boss:  We have licensing for Ed Hardy. Why not make Ed Hardy beer?
Employee:  Ed Hardy Beer? I know we’re trying to maximize profits with ever widening revenue streams, but do you think anyone would actually buy Ed Hardy beer?
Boss:  I saw a guy this morning wearing an Ed Hardy shirt with a skeleton riding a tiger holding a flaming sword in one hand and a dragon in the other.
Employee:  …
Boss:  The tiger also had wings and was on a skateboard. So yeah, I’m pretty sure that guy is going to buy Ed Hardy Beer.
Employee:  What the hell, we can market it to date rapists.
Boss:  In a way, isn’t that all beer?

Boss:  We have licensing for Ed Hardy. Why not make Ed Hardy beer?

Employee:  Ed Hardy Beer? I know we’re trying to maximize profits with ever widening revenue streams, but do you think anyone would actually buy Ed Hardy beer?

Boss:  I saw a guy this morning wearing an Ed Hardy shirt with a skeleton riding a tiger holding a flaming sword in one hand and a dragon in the other.

Employee:  …

Boss:  The tiger also had wings and was on a skateboard. So yeah, I’m pretty sure that guy is going to buy Ed Hardy Beer.

Employee:  What the hell, we can market it to date rapists.

Boss:  In a way, isn’t that all beer?

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